Electronics: Project Feasibility, JV Partner Identification
Achieving Growth by Diversification & Joint Venture
Business Challenge:
Sought subject-matter experts for diversification, partner identification with capabilities for market-technical-financial assessment capabilities to arrive at decision w.r.t proposed project. Eventually deliver a detailed-project-report.
Our Approach:
A comprehensive approach was undertaken to
- Research and understand the Domestic and Global Addressable Market Size Globally for the products of interests
- Estimate appropriate project size and understand the Land & Building, Operational/Technical requirements for such project
- Project Financials based on the above project size
- Sensitivity of project on macro factors, impact of variation in raw material prices & sourcing, sale prices and other uncertain variables on the business
- Proposed 2 international JV prospects
- Prepared a bank-able detailed project report.
Our Recommendation
Outcome of market study revealed a huge import-substitution demand and our project sizing was done to position client as number one supplier in India with state-of-the art manufacturing facilities.
Result
Considering a large business conglomerate and looking at diversification, a detailed data-driven assessment helped the Board achieve a clear perspective of addressable opportunity and key success factors to enter and expand into the proposed business.