Plastics: Competitive Intelligence & Growth Planning

What are the growth markets for my products and where to focus?

The client is a pioneer in consumer and speciality chemicals who wished to evaluate growth opportunities for select product range and states in India. An on ground granular insights were captured to recommend expansion in existing market by addressing the need-gaps helping them scale up revenue by 11% in 4 months.

Business Challenge: 

The client wished to assess the market size for a particular product, evaluate the business practices & market share of key competition and understand state-level growth drivers and restrains for the product market

Our Approach: 

A team of analysts undertook primary research approach to investigate entire value chain – the end users, suppliers, channel partners and influencers in states of interest.

  • Product types, specifications and alternatives used for every application
  • Annual requirement and source and method of product supply 
  • Product selection criteria’s and reasons to select particular brand
  • Key suppliers in the state, fast moving product range & product packing’s, key applications driving the business and Supplier selling practices


Continue deeper penetration into the market by additional product & packaging, incentivising dealers further and do a state-level customised advertisement for brand connect & visibility.


The outcome of market research study was an eye-opener for the client as their internal marketing and sales team had under-estimated the market size. This made them re-consider the strategy for the division to maximise the opportunity and increase  revenue.